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They need AI expertise for Reels recommendations.

Source: A quick look at what jobs Meta is still hiring for.

So double-down on cloning tiktok, yay?

My Reels recommendations are exclusively attractive women doing sexually suggestive things -- is that AI expertise? It's horrible. Does the platform have other content?

It’s an AI mirror…

That’s assuming it actually worked.

Bad recommendation engines often get stuck displaying stuff that has generic appeal.

Something Instagram’s algorithm doesn’t get that Tik tok’s does is that just because I watch something doesn’t always mean I want more of it. Because I am pathetic, I may watch a few loops of a thirst trap short, but I do not want more of it in my feed. Tik Tok understands this; but Instagram sees the “increased engagement number” go up and fills my explore page with it.

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