> We felt there is a risk our advertising would appear next to the wrong messages.
A totally reasonable concern when it comes down to it. Advertisers are not meant to be your partner in saying any old thing you want. Especially if it's a "hold my beer" free speech burn-in test moment.
And it's a problem that seems very solvable, especially with a multifaceted approach.
If this helps Elon get out of the self-consideration zone for his own subjective speech passions/desires (which is what this is really about), and actively discussing solutions with advertisers, all the better for everybody...maybe they could even afford to pause some layoffs
That said (the "cue the fanboys" troll below called it I guess), I like the idea of a platform like this not being beholden to advertisers. A platform that's making choices to appease a squeamish advertiser is basically bad for everyone but that advertiser. This pull-out seems like it's just silly virtue signaling, but to the extent it's not, I'm happy to see Twitter being editorially independent. Hopefully it won't completely destroy them. And if it does, we can always look forward to the Mattel-Mars Bar quick energy chocobot hour