Just don't feel alienated by articles like these.
That's what I don't like about articles like this. It tries to establish some kind of universal rule that questions like "Could you just cache the hot partition keys?" are automatically rude, without considering any context. Context matters. A person could ask that question in a well-meaning way, and it could even end up being a helpful suggestion! A person could also ask that question in a dismissive and arrogant way. It depends on the person and the relationship between the speaker and the listener. Intent matters.