Then I bought an iPod with click wheel.
I fell in love with it from the minute I opened the packaging. It just felt like a device that a lot of care was put into. I loved holding it and it was a pleasure to use. It made me rethink Apple.
When it was time to buy a new laptop, I bought the 2006 black MacBook. I felt the same thing all over again, but now for my primary computing device. I loved OS X.
Fast forward to today and I also have a house full of Apple products. Just in my line of sight I have several Mac laptops, Magic Keyboard/touchpad, a few iPhones, an iPad, AirPods... over the years I've purchased dozens of Apple products. Not to mention my subscriptions to Apple TV+, iCloud Storage, Apple Music...
But Apple is increasingly a very different company than before. I now feel like they are nickel and diming me at every possible turn and it's no longer even subtle. When I picked up my iPhone 14 Pro at the Apple Store, I was in disbelief at how hard the Apple Employee tried to upsell Apple Care using hard sell scare tactics.
I doubt anything will ever change under Tim Cook. Maybe some day Scott Forstall will return in Jobs-like fashion and correct the company's course.