If I am going to see only 1 ad in a normal Apple app (Maps, Music, Podcasts etc.) Apple can kiss that money goodbye.
For every Apple Service there’s a good alternative. I’ll turn my iPhone into a piece of Apple hardware with minimal affiliation to Apple software within the afternoon.
From there on out, I’ll start investigating to replace my Apple hardware with alternatives at their next renewal cycle.
For Apple end users, Tim Cook is the worst CEO you could imagine. A human Excel sheet.