The funniest thing is that this trickles down to small SAAS companies, all of whom think they need two native apps. Talking to them about it is illuminating. Their app doesn't need to:
- use bluetooth, accelerometer data, or anything else not exposed to a browser
- spy on their user closely to generate valuable data (your app is the product, not the user)
- be discovered in the apple or google app stores. Relatively expensive, niche, high touch, business to business apps are not impulse buys for bored managing directors.
And their dev team is usually already over burdened just dealing with the web stuff.
But still they pour money into the two native apps bucket. Before they're even profitable...
I wonder how much this "IT LOOKS BETTER IN THE APP" propaganda is affecting their business sense. Twitter and Facebooks business model is a bit different from B2B SAAS SME.