Native apps have their place and so do web apps. One major benefit of native apps on iOS is consistent user experience. This is because a lot of apps use standard UI elements and navigation. I tend to feel more at home in native iOS apps than a mobile version.

I still don't understand how discovery is any worse for native apps. On the web most people use search engines to find an app? App stores have search too. Plus, search engines usually find apps on app stores. If anything this makes discovery better for the native app.