Disclaimer: I worked at MSFT in the past.
I think it depends on whose perspective you're talking about.
For some people it'll be overblown.
In my case, I don't really like what MSFT has been doing with their OS. It's clear for years now that they are intent on creating some form of ads platform and they'll likely do it in a way that is directly integrated with the OS. You can't even install Windows 11 without a Microsoft account (so they obviously have a way to identify you).
This seems in line with what Apple seems to be planning for their own platform [0].
All of these companies will claim they'll build something in a privacy-conscious manner, which might be true.
The question I ask myself is: Am I comfortable with that? Even if it has privacy safeguards, I am not. I'm not willing pay $130 for a Windows license AND have ads presented to me.
If Microsoft said they were going to offer a freemium model, where people that don't wanna pay for the OS will get ads I'd be fine. I'd just pay for the license to get rid of all ad tech and the respective tracking.
But regarding the future, I have no idea. I don't think there's any stopping this anymore. The only way would be for governments to get their shit together and regulate this space.
The only way to keep your privacy IMO is to choose "pain":
- Move to an OS that won't track you (Linux, *BSD, etc) – I don't care what Linux zealots say, the Desktop experience is still not even close to what Windows and macOS offer
- Avoid being online as much as possible and when you are, use tools to mask your presence
[0] https://digiday.com/media/apple-is-building-a-demand-side-pl...