How to Destroy Google

Let’s make sure we’ve got somewhere to go before we burn the building down, you know?

Not saying I’m participating, just saying the article doesn’t explain where to go post-Google.

The video attack is pretty novel but apart form that my only take away is boycott them with adblock, I was doing that even when I liked google it didn't make a difference to their bottom line.

This is like trying to destroy the ocean by pissing in it. Good luck!

Why destroy Google?

I mean: I do not use GMail anymore, owning my own mail, I do dislike Alphabet services involution and business model, while I have to admit that respect of many others "big of IT" it offer back something valuable (just compare Google Maps with anything else as a personal navigation tools in car) I dot not consider a direct action against it as positive.

If we want Freedom we need to be free. Let's start having our data on our server instead of flood someone else with crap. Let's start owing our infra instead of focusing in cloning web(cr)apps others offer to the public, so let's say coming back to Usenet instead of creating Twitter/FB/Instagram clones, using mails locally without webmails and so on. Let's start rediscovering the LARGE superiority of desktop computing vs cloud+mobile crap.

THIS, done on scale and seriously would kill any GAFAM. Play like squatters does not.

the problem is apple, amazon, etc are just as bad. we need alternatives.

Also available in [Spanish](https://freakspot.net/C%C3%B3mo-destruir-Google/) and [Esperanto](https://freakspot.net/eo/kiel-detrui-Google/).

Had a thought recently that there’s a certain causal link between advertising and loneliness. An advert works best if it comes from a trusted source. And since inevitably it’s mostly crappy stuff which needs promotion, this erodes trust, limiting the comfortable social circle.

You don't have to destroy it, per se, just, in the immortal words of...somebody, make it small enough so that you can drown it in a bathtub.

The main problem is the ROI they get on advertising, by being as large as they are and as inquisitive (anti-privacy) as they are they command a huge ROI per search, to the point where anyone not as large or more private cannot compete. Smaller engines cannot compete because they have less advertisers, less private engines cannot compete because they're not second guessing your next move.

Case in point paying Apple many billions a year to be the default search engine. Who else can do that?

Google should list alternative search engines in their search results. They're the best in the world at search but haven't earned that right in perpetuity. Surely the world's information deserves a more middle ground (and privacy)

So stealing content is just a-ok?