Stuff like Gnome Shell Extensions, GSConnect, Plasma Integrations, KeepassXC integration, etc. now working for Firefox.
Why did Ubuntu switch to only offering a snap for Firefox so long before this feature landed?
I don't think Canonical have taken a ux-first approach to their development since the early days of their distro accelerating the evolution of the Linux desktop experience.
They're much more business-goal minded now. In this instance, making their users dog food their new shiny enterprise play.