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While I am not part of a company/startup, I have started to use Asana.com for personal projects. So far I really enjoy using it.

I see Asana's name popping up more and more often. What do you specifically like about Asana?

The first time I logged in, I felt like I have been using it for a while since I had no problems using it.

It also helps that the team at Asana keeps improving it. They recently launched a calendar feature which I now have connected to my Google calendar.