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I was thinking similarly. The tone is incredibly casual considering the implications of the decision on both the company and society at large. There are basic spelling and grammar errors for goodness sake. I'm not criticizing, I just find that intensely interesting.

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The people at the top are not Gods. They are regular people, just like you and me; or more just like HN since they are working in Tech.

The rest of the conversation almost certainly happened in person. These emails were just getting out some initial thoughts. Happens all the time. Also, notice that Tim Cook wasn't in the email conversation.

He was cc'd. You can see in one of the screenshots in the second tweet in the thread.

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