But it also got old pretty quickly, like lunches with ex-colleagues: the first one is interesting and lively, the second one is forced, and when they call us for the third one we say we're sorry, but we just ate a pangolin at the wet market.
To keep engagement high, other activities on Facebook were needed, so groups, news, marketplace, etc. A simplified view, sure, but novelty wears off, and that is especially true and noticeable for fast-growing platforms, sports, tourist spots that cause feverish excitement.