Adtech here, spending is increasing in all things. However premium content like Hulu etc are taking up more budget than "web apps" of late because the data shows its more effective
This is misleading.
Increasing? Yes.
Increasing relative to view a couple months ago? No. [0]
META's valuation has gotten hammered recently due to reduced ad forecasts on top of AAPL locking down iPhone privacy.
[0] https://www.wsj.com/articles/less-growth-seen-for-2023-u-s-a...