Key take away is they found using a Reminder system to implement marketing and bookkeeping led to improved outcomes: "...Compared to traditional business training, reminders and micro-incentives significantly increase adoption of marketing (13.2 p.p.) and record keeping (19.2 p.p.), with positive effects on firm survival and investment over four months. Our findings, together with additional survey evidence, suggest that behavioral biases inhibit the adoption of improved practices, and are consistent with inattention as a key driver of under-adoption"