I think the concept of it is kind of cool. The NYT or any other journalist institution could put up their own "twitter" and not rely on Elon not to ban them if they criticise him. Other people are setting up what is essentially their own YouTube, at least I found a French Blood Bowl 2 mastodont server that was full of match videos. I'm sure it'll be too much of a hassle, because you sort of need to put effort into it, and you don't on twitter/YouTube/discord/tiktok/whatevercomesnext. Especially in terms of actually turning your "views" into money, but the concept is pretty cool and very old "you own your own shit" internet.

Unlike a blog or something else you make on your own, it'll all be semi-connected though.