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Comment by luxuryballs | Hacker News Reader

The weirdest part has been seeing which companies are pulling their ads, as if the people making those decisions have political ties that outweigh simply running their companies for the sake of their products. Lock-step with misleading claims about Twitter content policy, it’s very surreal.

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Put yourself into their shoes. Why take a risk with Twitter when there are other options with similar returns but without the drama? There is a non-zero chance that just being associated with Twitter could turn out to be problematic in the coming months.

I think there’s a non-zero chance that this turns out to all be fake news and Twitter is fine.

tbh a lot of companies are reevaluating adspend in general right now

That's what I am thinking. Recession or not, recent financial policy is going to have many companies taking a hard look at their expenditures. A few redundant staff here, fruitless R&D project there, ad spend, etc.

I saw a post today that Coca Cola pulled their ads but I saw one an hour ago (and took a screenshot as proof). So who knows what the fuck is actually happening

A company like Coca Cola probably plans their ad spend well in advance, and these are likely managed by external agencies. It's one thing to stop planning new advertising campaigns to run on Twitter; it's quite another to reverse course on campaigns already scheduled in.

I don’t know, if Coca Cola wanted to end ads with Twitter it seems like they could make a call and it’s done. Nonsense all around

Coca Cola would like everyone to know they're pulling their ad spend for all the right reasons, without actually reducing ad spend. They'd love to have it both ways.

If you've ever worked at any sufficiently large company, especially where third-party agencies/contractors/analysts are involved, you'd know that "nonsense all around" is in fact the status quo.

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