It's hard to say whether it _should_ go to journalists. Even before the digital era, newspapers largely made money through advertisements, not subscriptions. They were monetizing eyeballs just as much as the Facebooks or Googles of the world do. In their case they brought in the eyeballs through their content (whether responsible journalism or tabloid-trash) and monetized them through also showing ads to the same eyeballs.

The difference is that journalism no longer has a pseudo-monopoly on the kinds of things they historically did (content, distribution, eyeballs etc.).

My grandfather read the whole newspaper every morning. In one day I think I read a LOT more content than him but it is spread over a wide variety of surfaces, print, websites (no single author) etc.