Growth at all costs.
Heck even if you grow at a smaller percentage of what you grew by the year before the markets get spooked and the headlines of doom begin, even for companies doing insane numbers.
Every tech company hires aggressively in a low interest rate environment for two reasons.
1. Money is cheap 2. Bonds return negative yields so all the money flows into risk assets that grow aggressively. Profits don't matter in this environment.
Those that weren't in the workforce prior to 2008 will now learn the importance of profit as interest rates rise to rates we haven't seen in decades.
That has yet to be seen...
Oh and Musk used something >$10Bn worth of loans to buy twitter, so they immediately have a new $1bn/year interest payment to make. That's 3 mil a day alone (check my maths).
Twitter was profitable before this happened, even with the increased headcount. It seems like all the loans Elon took out put a noose around Twitter for no benefit to the platform at all.