Twitter begins rolling out $7.99 Twitter Blue plan with verification, fewer ads

techcrunch.com

3 pointsRainbow163 comments

The problem with relative numbers is that they provide a mechanism to increase absolute numbers without impact to the percentage. Thus, “fewer ads” today could be more tomorrow if we consider that we don’t know the absolute number

fwiw Elon promises "half" the ads, not just fewer. If Twitter increase the total number of ads, as you say, then the value proposition of this arguably goes up.

Regardless I think the problem is ads on a site like Twitter aren't really worth paying to skip. I have Spotify premium because it really is annoying to listen to an unskippable audio ad in the middle of a playlist, but scrolling past a promoted tweet is not much different than scrolling past a tweet by a follow that is about something I do not care about.

How does those more relevant ads will work? Are they going to collect more data?

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