And that advert in the film Inspector Gadget.
It's not worth a corporate biography book, I admit.
[Edit] And after the dotcom crash, their market cap (in 2006/2007) was just half of its peak, quite impressive. And they never chickened out and bought, say, Disney. They stuck to their guns.
Creating a $60B co from nothing is an astonishing achievement - but this one sounds like a business victory, not a technology victory. Although cool++, it's not a PhD-to-riches story - they just happened to be PhD students.
http://docs.yahoo.com/info/misc/history.html "Before long they were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations."