I think with regard to bands like RATM and other anti-capital counter-culture theres a very big question about what is true over the long term:

1) Capitalism will sell its opponents the tools necessary to destroy itself

2) Capitalism will subsume and monetize any movement which threatens itself

I'm pretty sure RATM's choices assumes 1 while the record label etc assume 2. Theres a lot of interesting historical analysis to be done arguing which interpretation is actually true in this case.