So if you own a small business and one of your accounts makes up 40% of your business. And the owner tweeted one controversial tweet, your going to cancel the account and not do business with them. 100% no and no one would. It's entirely out of fear adidas did it plain and simple. People who don't want his shoes don't have to buy them but i can guarantee one tweet wouldn't have affected his sales at all. Which proves the people canceling aren't the ones who buy his product anyways. That's the point.