Because it's under the guise of meritocracy, where if you just work hard enough, say 60 hours a week, you too can become CEO someday.
And, the gist also has very strong vibes of Ronald Wright's misattributed John Steinbeck's quote:
“John Steinbeck once said that socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires.”
https://www.goodreads.com/quotes/328134-john-steinbeck-once-...