That aside, the Daily Show is comedy. It's astonishing that people are surprised that their sketches aren't factually accurate. They have 'live' reports from heaven and hell for fks sake. Enjoy it, try not to form opinions based on it.
The fact that gamification's effect on kids is a legitimate issue makes it worse - there's enough real craziness around to make fun of without inventing some.
Unfortunately, the DS seem to have targeted a fairly legit company to "expose" this issue. I mean, it's not as if there is a massive dearth of shady companies on the app store they could of featured... the Daily Show just took advantage of one legit company's openness and naivity.