Meta is now the worst performer in the S&P 500 this year
cnbc.com
cnbc.com
Facebook/Instagram/etc are not going anywhere in a hurry but they have reached their peak.
Twitter has it even worse - their whole schtick is a huge chattering town hall. Advertisers and brands want this, users increasingly don't.
I tried to express this in a blog post[0] but the gist is that in their quest for engagement the big social media networks have evolved down a path that is not as attractive to users. The environment (the internet using population) is changing but the big social networks cannot change to meet new needs without ditching the things that make them money.
[0] https://sheep.horse/2022/11/social_media_is_not_dying%2C_yet...
I've been considering buying Meta shares on its way down this year (did buy a single share), but kept getting Google and Apple (as well as some ETFs) instead, really glad I didn't at this point. Converted my one share into another Google stock instead and ate the loss.
I still want to believe that they'll turn their future around and I'm happy to see them push VR so much as I'm a fan (and own a Quest 2), but it's hard to invest in them at this point, beyond buying apps from their store at least.
Maybe they'll turn things around and now's a great time to buy, but I'm not sure. Things really seem to be stacking up against them at this point.
Where is your return on capital supposed to come from?