EDIT “you shouldn’t have to cut your workforce and a half” is not relevant discussion to this question. Say your market implodes, the Fed triples your interest rates and no one can afford to buy your stock of spec homes. nobody wants your buggy whips anymore, Apple won’t let you target people across the globe anymore, the FDA unexpectedly blocks your promising drug under development. I can come up with reasons on a long where this might happen, however it may be. I would include “bad management made bad decisions, and we are having to right the ship” as one of those items.