We Are The 99% Of Startups
mattreport.com
mattreport.com
"I’m the 1% of tech users. I know 99 other people out of 100 (close friends and relatives) that I could never get them to use the Oink app, Foursquare, or buy from Fab.com.
People need to build for the 99%."
Absolutely. There are so many opportunities solving problems outside the world of software with software. Unfortunately it's pretty hard to see and understand those opportunities when you only live in one domain (for most of us here that is software).
However, there are also amazing, world-changing technology companies that DO come out of the Valley with semi-regularity, which are NOT coming out of other places. Google, Facebook, Paypal, YouTube, LinkedIn, Yelp, Dropbox... this list continues. These are companies that may initially serve the 1%, but also grow to serve the 99%, because they are useful, simple, powerful ideas.
This is not to say that innovation doesn't come from other places as well -- it clearly does. However, the Valley produces a vastly disproportionate amount of innovation in Internet technology considering its size, and justly deserves a disproportionate amount of attention. A Wordpress theming company is not going to change the world; I guarantee at least 1 company started in the Valley this year will. Yes, there are a lot of overhyped startups, but there are also a lot of appropriately hyped ones.
You're right there are a lot of great startups coming out of the valley. My article is from the view of an outsider looking in and the challenges I (we) face when we're not getting interviewed by Kevin Rose.
Also, I'm not saying all startups out of the valley are for the 1%, but a majority in the Techcrunch media are.
At any rate, thanks for reading and commenting!
I don't know if banding together as a coalition would be much help (happy to be proven wrong), but I do think the author makes a valid point that we—as the other 99% of startups—need do a better job of focusing on being a successful business (especially on a local scale) first before we worry about moving to SF/NYC, TechCrunch headlines, and massive exits.
Edit: clarifying success reference to be clear that I mean I think that Groupon is a success and not that I think that success must be associated with SF
I feel for the author. There are plenty of us out here in the sticks (well, I'm just a stone's throw away from Chicago but others are in the sticks) slaving away, reading HN and TechCrunch and wondering, "does yet another me-too social network really need a trillion dollar funding round?" and "it's pretty obvious that Groupon is a bubble so how could anyone have let them get this far?".
In some ways we think the 1% are a bunch of undeserving assholes who are screwing things up for the rest of us. We see Valleywood as a huge bubble and, just like Hollywood, it often looks shallow, vain, and like nothing more than novelty from the outside.
In other ways we envy the 1% and sometimes even idolize them while dreaming of the day we get featured on TechCrunch or when PG personally invites us to become part of YC's next round.
We simultaneously love the big guys and hate them. Startups are more than hard. They're downright impossible! There are those of us who try despite this and I'd say those who go down that road are either delusional, crazy, or really god damn smart (like Einstein multiplied by Edison to the power of Newton smart). The market is already overcrowded by hordes of idiots who think "HTML for Dummies" books contain all the technical knowledge they need to build and run a web startup and more naive idiots who have a decent tech background (like me!), know they'll need far more to execute, but figure they're smart enough to learn what they need as they go.
In the end, really making it is like winning the lottery. You know you won't but you have to try to know for sure. The best we can do is just try to eek out a nice middle class living for ourselves and hope to god our business doesn't sink against the odds. I never came across an article that really hit the nail on the head like this one. Thank you for writing it Matt!
They are, and it is. The bubble will pop, and those of us who managed to build sustainable businesses without the benefit of setting huge piles of other people's money on fire will be very well positioned to take advantage of the carnage.
Patience is rarely a virtue in the startup world. But in this case, it is. Keep building.