Expecting more from Yelp
notes.mrjon.es
notes.mrjon.es
We got some useless (albeit hilarious) results when using expletives such as 'f*face' and 'bullshit' as search terms. I guess the listed merchants wouldn't find it half as funny.
In a way, this is a problem with the API, as if I could get (say) a WordPress plugin that would automatically post to both Yelp and my blog at the same time, I would write regular reviews. That's what really surprises me - their API has no write access!
Closest thing I've seen to that is Urban Spoon with it's blog integration. That's nice, but just I wish it had the active audience and content that Yelp has (which is perhaps because it goes beyond restaurants). I do like Urban Spoon's thumb's up/down rating option, which makes lightweight participation easier.
* Ratings don't need reviews
* Personalizes like Netflix
* Shiny mobile app
(Disclaimer: The CEO is a good friend of mine)
It might be worth the extra users/revenue to be crossplatform, but it is definitely easier to focus on a single platform and do it well.
And the shameless plug goes to...
But in any case you're right about people being connected. There's really little reason to use Yelp when Google is serving its function. What I'm doing involved connecting people like you said but then adding a loyalty aspect where people get to feel like they're part of a special club of patrons to a particular place and are rewarded for it only after proving that loyalty.
What a waste – they can be so much more.
*edit nevermind, they killed that :(