> The problem is not (just) the social media companies. It lies in us.

my take is that social networks opened a new 'space' and just like every new spaces, old rules / regulations / institutions got thrown out to enjoy the newfound freedom, until people experience the same issues.. aka the need for organization and will thus reinvent similar rules they went away from. It's a kind of cycle.

such freedom itself is not a benefit, it's more like removing brakes from your car to save weight and maintenance cost.