I love how they define "activation date" for the data plan!

> The hardware will be charged upfront but the subscription data plan will not be charged until the device is activated. The activation date (and $60/yr billing date) for a device is the first of the following month once ≥50 messages are sent. For example, if your device sends its ≥50th message on April 8th, your device would be charged on May 1st. And would renew annually on May 1st until you opt-out.