It worked for Oprah I guess
At least her videos weren't, "look at minecraft funny game - my friend made a poop sound hehe" or "omg look at kiddy pool filled with ORBEEZ FUN TIME"
Candidly, with a hilariously not successful youtube but a solid career - I find it funny to imagine Mr. Beast "spending hours" coming up with "next level content" which in reality you'd be better off just paying a 7 year old with jolly ranchers to do.
As silly as it is for me to be the guy "defending Mr. Beast" of all people, I don't think you have any idea what he does.