Arcane, but I wouldn't say hideous. What's wrong with \alpha for α or \sum for Σ? Do you have a better idea than this?
Mathematical syntax is complex, and the typesetting often becomes unreadable outside trivial cases. Using Unicode won't help much, especially because it's easy to confuse similar-looking but unrelated symbols. Proper syntax highlighting might help, but I've never seen a tool doing a good job with it.
The next obvious improvement is to allow (not require — allow) me to write α instead of \alpha, ∈ instead of \in, and ≤ instead of... whatever the code for that was.