"peak efficiency" is fine but the rest of what the plant is doing counts too and those less efficient processes may have benefits in the final product.
i.e. when someone buys them, they'll have to adjust to natural (i.e. sun) light, rather than the artificial growth lighting.
If these LEDs let us design LED fixtures that make both humans plants happy while cutting costs vs MH Lamps, then these lamps will gain market wherever we currently use high quality MH lighting on plants. This might let interior designers substitute MH lamps for plants displays in retail, office, or living spaces.
Likewise, broad spectrum light can reduce fatigue and boost the efficacy of visual plant inspections. If the new LEDs cost the same as the purple LEDs, then indoor farmers may choose the new LEDs to make their work more productive.
One plant was purchased online and arrived with pukey, neutral foliage. After a few months outside, it’s this beautiful, deep, iridescent red on a black border. My wife thinks I’m crazy for how much I fawn over them.