I don't think the archetypes correspond to 'what people want'. The 98-pound weakling may be playing world of warcraft all day telling everyone he is a muscle bound beach head for example. People often want what they are not, "The grass is always greener".

There is an artificial idealization of a 'Man' and an idealization of a 'Woman' in almost all societies around the world. The closeness of the individual to the idealization doesn't always change their want for the idealization. This is how we get media that often portrays the 'ideals' in various forms. People live vicariously through that which they want to be but aren't willing to work to be.