Advertisers are noticing it too. And it will become a whac-a-mole game, in which advertisers will come up with creative ways to get around ADP or publishers will just block users with ADP enabled, or just setup a paywall.
We are indeed tired of intrusive advertising. But some websites are good citizens and shouldn't be punished for the mistakes of others. It wouldn't be in our long-term interest.
For example - Reddit is a good citizen. It only has an image in their right toolbar. Many times they just advertise for other reddits you might be interested in, which is also cool. I even clicked it a number of times.
So why punish websites like Reddit for the mistakes of others? We shouldn't. Reddit provides a valuable service too and the developers working on it need salaries too. And there are other websites like Reddit, also good citizens. It is in our interest to reward these websites - this way advertisers will start getting a clue.
* It's not becoming popular. It's about 1% of users.
* It's trivial to get around. Other options would be for
webmasters to give Adblocking users a watered down
version or just serve them up crapply encoded
videos/images etc
If adblock ever became popular, webmasters would quickly
work around it, and you'd have an arms race, with the
webmasters winning.
* Adblock probably blocks 50% of adverts. The other 50%
people don't realize are adverts.The problem is that this 1% aren't evenly distributed -- some websites are inevitably going to have more Adblock users than others, and I wouldn't be surprised to find that some large sites (reddit?) are hitting 20%.
It's trivial to get around.
Being hostile to their users/customers doesn't seem to be working all that well for the music industry, and just adds to a general feeling of resentment. It is not clear that the result would be any different in another content industry.
I don't think you can compare to the music industry. Blocking all 'advertising', regardless of whether it's intrusive, useful, etc, is a stupid and naive move by adblock users. Not to mention bad for the free open internet. Thankfully though most people agree that blocking all advertising is not the way forward.
Sigh.
It seems pretty clear that in general redditors are anti-corporate and tautologous that the crowd at reddit would be different if ads had been there from the start.
Which is why I don't understand the "anti-corporate" attitude of redditors. I've seen few commercial ads on Reddit because they do a lot of self-promotion. They only have a single box in which ads happen. Those ads are also tasteful and relevant to the subreddits involved. Sometimes they are useful.
I understand being annoyed of ads, but blocking Reddit is a political statement. It's as if you're saying that you want all ads to be completely gone from the net. But seriously, the only general-purpose alternative that would work as a replacement are paywalls. I doubt many redditors have thought this through.
Which is why this move by the AdBlock+ developers surprises me - suddenoutburstofcommonsense (as Slashdot would put it).
One percent of whose users? That fails to account for the audiences of specific websites. If it's 1% for all browser users, I bet you that tech related websites are seeing much, much larger percentages.
Let's not pretend this is a "early adopter tech people know how to block ads, the masses will surely follow in time" thing. It's not.
You'd find similar massive disconnects if you asked who has a TV, who loves "Transformers" movies, and so on.
I'm not saying every tech people uses it, of course (I don't), but without data I think the existence of a strong correlation between the two is a fair assumption.
AdBlock filters and censors content. Personally, that's why I don't use it. I don't want to see a censored internet, I want to see it as it was intended to be seen. If that means I get pissed with a website doing intrusive advertising and never go back there, then that's a good thing, as it's good feedback for that website. There is more than enough choice on the internet which means I will go to websites that play nice.
Adblock usage has been around 1% for the last few years, so I don't see any sign it'll increase.
</rant>
I'm especially dubious of the 50% figure.
That is actually a REALLY good idea - serve up smaller, low resolution content and let me easily BUY the higher resolution content (as a download, not some kind of time-limited thing) via a micropayment scheme.
That sounds better than an ad-supported model to me. However, I disagree with the idea that webmasters will "win" this battle - filtering proxies will just get more prevalent, smarter and easier for the average user to install and run. All my LANs already use Privoxy and I'm toying with enforcing it via Group Policy / WPAD / PAC.
The distinction between ads and content is one that is ridiculously easy to close if needed.
The only reason that adblock works on a good number of adverts is that they're usually served from an external source. If you serve them from exactly the same place the content is coming from, and make no distinction between the two, then filtering becomes more problematic.
I've never used AdBlock despite being aware of it from the start because I've always felt it breaks the economics of the web. If it becomes a tool to weed out the bad apples while not punishing the rest, I'll actually start using it.
Lots of people still have no clue about this company. How will new users perceive it moving forward?
Edit: just saw https://flattr.com/ linked below. The problem with their execution (unless they do this already and I missed it) is that they don't stick a flattr button on every site. They should do this, and if a site isn't registered with them alert the donating user of the fact. If the donating user cares enough to contact the site owner in question they can sign up and get their money, otherwise at the end of some period it goes back to the user.
Edit2: Ah, looks like they do have an unclaimed feature. Yay! Everyone who uses the excuse of allowing ads to support the site should use flattr and make a direct known contribution instead of an unknown one. https://flattr.com/unclaimed