Really struggling to see what their differentiation from the existing portals is.
Boomin, and OnTheMarket seemed to have sprung up from estate agents being not happy with the status quo, and wanted to build their own platform. A few former Zoopla colleagues had joined Boomin, around the time when Zoopla was acquired by Silverlake.
Disclaimer: Ex-Zoopla SWE
It’s an online portal for the UK property market - a market that’s not boomin at the moment
i thought this was short and well-written. no tangents about the founder's feelings, and no mincing of words.