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Yes you can. Just offer a better product, and people will buy it instead of the old or bad product. Better yet, make the new product backwards compatible, and fewer people will have qualms about forking out for it. Better yet, do an aggressive takeover, like Microsoft did, and just force the entire industry to adopt your stuff...

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Great! When do you think you'll have it done?

Done? What do you mean "done"? Consulting hours are much better on projects that cannot ever be finished!1

You mean like IPv6?

I think QUIC/http2 is a much better example.

Google made that happen almost unilaterally via their Chrome dominance.

I mean, this is how new features come about, for the most part (look at ajax, from Microsoft's IE dominance). The consortium allows anyone to contribute, not just the dominate browser, but the dominate browser will always be able to experiment with new web features without having to discuss it with anyone.

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