Can Elon Musk Make the Math Work on Owning Twitter? It’s Dicey

NYTimes said previously that declining usage of Twitter by users was its #1 financial problem (2018)

https://www.nytimes.com/2018/07/27/technology/twitter-stock-...

On the other hand, Twitter said this in Feb 2021:

> "Just ahead of its 2021 virtual investor day on Thursday, Twitter this morning announced its three long-term goals focused on user base and revenue growth, and a faster pace of shipping new features across its platform. The company said it aims to “at least” double its total annual revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023. It also expects to reach at least 315 million mDAUs — that’s Twitter’s self-invented metric for “monetizable” daily active users — by the fourth quarter of 2023."

https://techcrunch.com/2021/02/25/twitter-plans-to-double-re...

Go figure, I guess if they can increase user numbers and cut costs somewhat they'll be okay.

I wonder why Jack never grew Twitter, it makes me wonder if keeping all those politicians and celebrities happy is more than a full time job. I have to imagine the appeal of twitter is on some level how easily a journalist or politician or even celebrity can make it through the noise. 280 character tweets are easy to screenshot. If you change that UI to make it more multimedia ish, you may lose a lot of what is appealing about twitter.

Does bring up the issue of "trying to do too much", and could become a disaster if Twitter becomes even more of a money drain. Trying to get humans to colonize Mars (SpaceX) and to help alleviate global warming with electric cars (Tesla) and solar panels, seems more than enough already.