It’s a dick move by it is also an excellent way to filter out employees who have any semblance of work life balance or don’t think that Musk shits diamonds.
>The directive is to change Twitter Blue, the company’s optional, $4.99 a month subscription that unlocks additional features, into a more expensive subscription that also verifies users, according to people familiar with the matter and internal correspondence seen by The Verge.
Like payment stuff and subscriptions is a nightmare when you have to deal with legal issues across the world. This is without going into needing to actually scope out the work, figure out how to integrate the changes safely, test them, roll them out and more. Plus it's disruptive to whatever work engineers were already doing to suddenly tell them 'do this thing NOW or you're fired'.
I really start to wonder how many people have actually worked as professional engineers.
The executive sponsor and their focus groups, product managers and their review committees, finance and their budgetary approvals, HR and their headcount approvals, the project managers and their technical working groups and sizing estimates, dev, UX, legal, test, deployment, DEI, customer advocacy, competitive analysis, etc all have to have representatives to develop a plan and sign off on it, meetings have to be scheduled, documents have to be created, approvals have to be stamped.
If you've ever worked in a true bureaucratic hellhole, you can understand how a few engineer-weeks turns into a 3 year 20 million dollar that can't be killed because too many "important" people would get egg on their face so it eventually gets rolled out, promotions and handshakes all around, and then it gets scrapped 2 weeks later because it is so terrible and nobody speaks of it again.
It's not about doable or not, it's about employee leadership.
I doubt that threats like these lead to high quality code.