Google's IPO: Asking Too Much?(2004)

businessweek.com

4 pointsnetcan2 comments

Yahoo, although weaker than Google in search, boasts a more diverse business, with revenues from the likes of Internet access partnerships, fantasy sports, and "branded" ads that appear outside of the search property, says Susquehanna's Wolk: "We would expect Google would trade at a discount to Yahoo."

Brilliant prediction :)

"But Google is still largely a one-trick pony. Ads appearing next to search results accounted for about three-quarters of its business last year. Although this has been a red-hot market, it's also starting to mature."

"Eventually, it's quite possible that Google will experiment with image-based ads next to its own search results."

Could have been written yesterday. Just replace $700m with $20b.

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