Welcome to Schemer

1) I don't know what this is, the about page is not helpful

2) Why is this using my Google account? I'm 'logged in' according to the top right. I'm sure I didn't opt in - I didn't know the site. I didn't 'log in' anywhere - you're embedding stuff that refers to my real Google account, which isn't cool without saying what this is about.

3) Even if you're showing a Google product here and 2 is moot: If you're in private beta and I can 'add myself to the waiting list' - how am I 'logged in' in that case? That top row doesn't make sense?

Summary: The site is a landing page with a way to enlist for services that aren't spelled out. I don't blame the creators, but the submitter. Seems like 'schemer.com' gained a lot by using a favorable name here (at least I visited the site to read about something a la 'The little Schemer' or related stuff).

So what could Schemer be exactly?

  According to IGN, who partnered with Google to help 
  consumers find things related to games and entertainment, 
  Schemer is a platform that helps you discover things you 
  didn't even know you wanted to do.

From the about page:

  Whether it’s exploring a new city, checking out a 
  friend’s movie recommendation, or just finding new 
  activities for your weekends, Schemer lets you discover 
  new things to do, share schemes with friends, and make 
  the most of your day.

Patent: http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=8...

  Downloadable computer application software for mobile 
  phones, namely, software to facilitate group decision 
  making, event planning, and social networking

  Providing a website featuring on-line non-downloadable 
  software to facilitate group decision making, event 
  planning, and social networking.

Edit: That website really wants to log me into my Google account. If you are logged out and try below URL it will send you into a redirect loop, adding parameters to the URL with each attempt: http://www.schemer.com/about?lo=2

tl;dr: content-free buzz marketeering for the private beta for a "find something to do" service of some ilk.

The service name reminds me of some Yiddish word that I can't quite place for something or someone that's involving badness; it's reminiscent of various pejoratives. schlemiel, schlimazel, schmuck, Schemer?