Are you kidding me? They found a XSS hole?! How can you create anything based on HTML and not think about XSS?
It's also clear that tney didn't think about all the other potential interactions with the system. It's not the things you don't know that bite you -- it's the thing you know that isn't so.
After the initial effort investment (not that hard, since you can download it with the kindle's browser), I would say it's actually easier.
It's only a few more seconds than an Amazon buy.
As far as ad-supported services go, the Kindle is actually quite good - totally unobtrusive, and you actually get some good offers, things like $5 off a $10 purchase.
In fact, I wasn't even really able to find anything other than removing the ads and changing the screensaver as what you can do after your kindle is jailbroken.