1. Just use UPC connectors everywhere unless you have really good reasons not to.
2. Use single mode fiber (SMF) everywhere, including internal wiring. SMF is infinitely scalable for future needs, multimode (MMF) is not. These days the cost differences for cabling and optics is negligible. In fact, SMF cabling is often cheaper than MMF. And no, you generally won’t have to worry about attenuating signal.
Also, in my extensive experience, FS.com optics modules are typically better manufactured and more reliable than OEM modules.
I resisted the "cheap chinese" modules for a long, long time, but then discovered that most of my uplink carriers used them.
It's been years now. I've had many Cisco OEM, Dell OEM, and a couple from another 3rd party manufacturer go bad, but I have yet for one FS.com SFP to go bad. I've got several hundred deployed in a wide variety of environments, from great (cool, clean areas) to bad (hot, dirty areas).