Do Datadog really see returns on this? They are absolutely head and shoulders worse than the rest of the industry when it comes to aggressive "business development" / cold calling behavior.
My experience with Datadog has been that the product is pretty good (unbelievably expensive, like all monitoring solutions, but good), but the business development / marketing culture is a huge drawback to the deal.
At a previous employer, we actually had to get a special exemption from our engineering president when we felt Datadog was a good choice for our organization's needs. He was so upset with Datadog's incessant marketing that he would regularly make "you can buy whatever you want as long as it's not Datadog" jokes on calls.