I'm upvoting you, because calling it disturbing really doesn't make sense unless egotism is involved. IMHO.

If someone can explain why it's not just egotism, please go right ahead. Otherwise, it really does seem like it. To me at least.

Other comments try to sort of deal with this problem in their explanations about soft and hard quotes, but they don't really deal with the part about it being disturbing.

What's so disturbing about using a feature available on your device? Especially when it does nothing harmful to the user, or recipients of that users communications?