They need to associate themselves with the Disco movement of the late 70's. That is the general idea. Yuppie "groups" going to trendy places like Studio 54, and meeting up with other "groups". Perhaps letting trendy (upscale) nightclubs to advertise or interface on their portal would be a good idea. Like let a "group" book a room at a club listed on the site. I support the disco movement in principle, or more precisely, I support its revival. But a fuzzy definition like "group dating" doesn't really get me on the love train.