But here's the thing: PEM electrolysis promises to reach hydrogen production efficiencies of... 80% or so, using exotic materials and entirely new chemistries. Regular DC electrical electrolysis (literally the "stick a wire in water to make bubbles" experiment we all did as kids) is starting out around the 65-70% mark. This just isn't that much better.
And doubly so when you realize that the most efficient reconversion of that hydrogen to electricity is going to lose another 20%.
This is better, but it's only incrementally better. 30% cheaper hydrogen would be nice, I guess, but it's not going to change any fundamentals of the energy economy.