I swear Blockbuster tried to do a DVD by mail thing. It just never got popular.
https://www.reuters.com/article/industry-blockbuster-dc/bloc...
I'd used them begrudgingly in places that had no independent shops and the various inventory they didn't have were usually rumored to be that their management was christian conservatives, though I think it was more that they avoided a few arbitrary hotspots of potential conservative boycotts that would hurt them in other regions.
I remember that when a friend suggested them, I was quite pleased to be paying $1 more not to help them.