I'm not sure people have been yelling that the spec or form factor are the problem, they've been yelling that NVIDIA is the problem, exactly for how they implemented and supply a 12V solution (which includes both the physical products they supply, and the messaging they've put out around it) which this article yet again underlines as being both real, and even worse than initially thought.

No need to beat about the bush, the "certain celebrities" is folks like JayzTwoCents who are willing to destroy their relationship with NVIDIA over this by showing that a company intentionally sells products they know are fire hazards, lied about that to the public, doubled down on the lies when they got called out on it the more people staretd reporting on it, and kept doing so all the way up to when official paperwork showed they knew about the issue and went ahead with it all along. The initial reports were "this is dangerous", but escalated to "NVIDIA knew this would could catch fire and pushed for sales anyway, this cannot be okay".

If this was a cable that just bricked cards, or even entire computers, that's a dick move but it's just a computer. No one died, just some hardware got destroyed. However, that's not what it does: it can literally start fires and people can die, and there is publicly available documentation that shows that NVIDIA is strictly liable (in the legal sense) for gross negligence (again in the legal sense). NVIDIA should be all kinds of sued and federally fined here.